April 19th, 2018
It was a pleasure working with Kristie Weaver, REALTOR with The Real Estate Group, on her new marketing facelift. My process for creating a new logo is to first learn more about your business, who you are, how you work and what you do. We’ll discuss your color preferences, your competition and what makes you unique. To me, branding is more than just creating a symbol or icon. It’s developing a unique and consistent look across all media platforms that represents you as well as your business. It’s also what separates you from the crowd. Here is a good article by Matt Sweetwood, a guest writer for Entrepreneur.com on 8 Reasons a Powerful Personal Brand Will Make You Successful.
February 3rd, 2018
Our friends at Livernois, Terranova & Associates provided some video clips and asked us to see if there was anything that could be used for marketing and promotional purposes. Of course, we said! Using some still photos of their resale and new home listings, we added some “b-roll” for a little more interest. This is the first in a series of 3.
May 17th, 2017
Our office mascot and tennis ball manager, Murphy, gets top billing on the home page of our latest web project for VetMEDResearch. As the largest verified veterinary research panel in the U.S., VetMEDResearch helps animal health companies reach veterinarians and hospital staff for research projects through surveys and focus groups. Over 3,000 verified panel members participate in the research for pharmaceutical companies, food and nutrition companies, pet service and product companies, as well as allied advertising and marketing research firms. Murphy approves.
June 8th, 2016
We designed a new logo, business cards and coffee mugs for the talented folks at BigBear, Inc. BigBear is a software design, engineering, and platform development company providing solutions for federal and commercial companies to process massive amounts of complex data.
Consistent with the BigBear product and theme, the logo was designed as a large wrap-around imprint on the oversized mugs. Check out BigBear’s website at www.bigbear.io.
Now that’s the way to manage your brand.
(Special thanks to Diane and Jerry at LG Creative Promotions/Progressive Graphics for the mug production:-)
July 28th, 2015
We thoroughly enjoyed working with the super-talented team at Land Planning Solutions (LPS) to create their new responsive website. LPS provides land development services, civil engineering, residential design and landscape architecture services to Virginia and North Carolina. Their talent and expertise as well as passion for their work is very inspiring! Special thanks to the always wonderful Ellen McBride for copy and editing and our fave programming guru, Matt Conkle at Cova Services.
May 13th, 2015
Robin Ripley is a garden and food writer as well as co-author of Grocery Gardening and has just launched a new book, Wisdom for Home Preservers. Her blog, Bumblebee, is about her life in rural Maryland, her garden, cooking, dogs and pet chickens.
Robin asked us to produce a fresh, new logo and blog design. The direction for the new logo was “plenty of white space, sophisticated yet fun and eclectic”. The custom, hand-drawn illustration mixes a blend of old and new and we love the end result. We also just finished Robin’s new blog site. Check it out at www.bumblebeeblog.com.
May 13th, 2015
In 1692, an artist created an 800 page book recording every color imaginable. The artist, known as A. Boogert, explains how certain hues change tone by adding 1, 2, or 3 parts water. The book was intended as an educational guide, according to Medieval book historian, Erik Kwakkel, and is an incredible work of craftsmanship and documentation. It is currently kept at the Bibliotheque Mejanes in France.
May 10th, 2015
We recently launched a new website for the nice folks at Hearndon Construction, known for quality yet affordable homes with many special features that are standard. The site is now responsive so it works well on tablet and phone and has new features to make the shopping experience easier.
Features include a Home Search section that displays all inventory with selected criteria to narrow down your search results. As prospects are viewing detail on a select home, additional options are shown for faster shopping. The new search area includes an admin tool for Realtors to edit inventory in page view and map view. The interactive maps and floor plans have a zoom feature, making navigation easier on kiosk monitors as well as tiny smartphone screens. Hearndon is now building at Dominion Meadows in the Grassfield area of Chesapeake and will have some new communities coming soon.
April 27th, 2014
A recent article on “How to Cultivate a Creative Thinking Habit” by Jane Porter for Fast Company Magazine included this wonderful excerpt:
“What’s certain is that you don’t just magically land in “Big-C” land one day. It takes the cumulative effect of thinking creatively every day, so much so that you don’t even realize you’re doing it.”
In short, creativity becomes a default mode. “Creative people are creative … not as a result of any particular inborn trait, but, rather, through an attitude toward life,” says Robert Sternberg, a psychologist and psychometrician. “They habitually respond to problems in fresh and novel ways, rather than allowing themselves to respond mindlessly and automatically.”